
What Is Shopify B2B Features and Why Does It Matter?
Shopify B2B lets you sell wholesale and direct-to-consumer from a single store. Create company profiles with custom price lists, set payment terms like net-30, manage quantity rules, and offer volume-based discounts all without a separate wholesale portal.
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Below we break down exactly what Shopify B2B Features delivers, walk through the setup process, compare it against dedicated third-party tools, and share actionable tips from real Shopify merchants who use this feature daily.
What You Can Actually Do With Shopify B2B Features
Here are the specific capabilities that set Shopify B2B Features apart from basic alternatives:
- Company profiles with multiple buyers, locations, and permission levels
- Custom price lists with percentage or fixed discounts per customer group
- Flexible payment terms including net-15, net-30, and net-60 invoicing
- Quantity rules with minimum, maximum, and increment settings per product
- Draft orders and quick-order lists for efficient B2B purchasing
Each of these capabilities is built directly into your Shopify admin. No external accounts, no API keys to configure, and no monthly add-on fees for the core functionality.
Shopify B2B Features Pricing and Plan Requirements
Available on Shopify Plus ($2,000+/mo) and Shopify plan ($105/mo) with limited features.
| Shopify Plan | Monthly Cost | Shopify B2B Features Access |
|---|---|---|
| Starter | $5/mo | Limited or N/A |
| Basic | $39/mo | Core features included |
| Shopify | $105/mo | Full features + reports |
| Advanced | $399/mo | All features + priority |
Shopify B2B Features vs BigCommerce B2B and WooCommerce B2B
Shopify merchants often ask whether the built-in Shopify B2B Features is enough or if they should switch to a dedicated tool like BigCommerce B2B or WooCommerce B2B. Here is how they compare on the factors that matter most:
| Criteria | Shopify B2B Features | BigCommerce B2B |
|---|---|---|
| Setup complexity | Built-in, instant activation | Separate account + integration |
| Data synchronization | Native, real-time sync | API-based, potential delays |
| Cost | Included in Shopify plan | Additional monthly subscription |
| Customization depth | Good for 90% of use cases | More granular control available |
| Support | Shopify 24/7 support covers it | Separate support channel |
How to Get the Most From Shopify B2B Features
These tips come from merchants who have optimized their use of this feature over months of real-world testing:
- Set up company profiles before inviting wholesale buyers to streamline onboarding
- Create tiered price lists based on order volume to incentivize larger purchases
- Use draft orders for custom quotes that buyers can review and pay on their terms
- Enable net-30 payment terms only for verified businesses with good credit
Who Benefits Most From Shopify B2B Features?
Shopify B2B Features delivers the most value for merchants who want a unified, maintenance-free solution integrated directly into their Shopify workflow. If you are already on Shopify, activating this feature is straightforward since it is part of your existing subscription.
Stores processing over $10,000 per month or managing multiple sales channels will see the biggest return. However, even smaller stores benefit from the zero-setup-cost advantage over third-party alternatives.
Try Shopify B2B Features Free
”Core
Absolutely. Many merchants combine the built-in Shopify B2B Features with specialized apps from the Shopify App Store. The native feature handles core needs while apps extend functionality for specific use cases.
Shopify B2B Features offers seamless Shopify integration with zero setup, while BigCommerce B2B provides more granular customization options. For most Shopify merchants, the built-in feature is more cost-effective and easier to manage.